How mobile travel apps help in increasing booking and revenue?

Tourism is a social world that encompasses travelling for pleasure and business. Tourism is an essential as well as crucial income source of many countries. It is also one of the key factors responsible for building relationship between different nations. Be it summer vacations or an important business trip, everyone relies on tourism. Since every operation in the industry is getting digitalized, implementing mobile apps for travel industry has also become necessary. Here are the reasons why?

1. Tourism industry is information-centric

Customers now-a-days demand a top-notch experience. Before planning a trip, they would like to have all the essential details that will help them in knowing all the possibilities they can explore in the travel. Customers look for getting the right service at right time. Tourism industry has now become more information centric and involves various digital channels, including social media for the communication purpose.

If companies fail to provide right information to the customers that they look for, they would feel unsatisfied and the amount of spending they do would go low. So, it is necessary to provide customers with a right source, from where they can get the information they need. Mobile application is one of the best ways that can clear all their queries before travelling and while travelling and customers can also share their complaints and feedbacks there.

If travel apps are developed from reliable mobile app development companies, there are more chances of growth in the business revenue.

2. Mobile bookings are rapidly increasing

It is seen that since 2014 there has been a huge increase in mobile bookings in the travel sector. Within a year, it increased from 12% to 23%, which is almost double. Deutsche Bank Securities USA has estimated that the worldwide mobile hotel bookings will get tripled by 2020. Apps are certainly a very strong source of revenue. Moreover, travel apps are usually preferred by customers because they have a 24/7 presence and also are easily accessible via internet. This makes it easier for customers to make booking as per their convenience, which also helps in getting user friendly experience.

3. Proper information leads to better decision making

Travel apps are an efficient way of knowing your customers better. If CRM is designed properly, it helps in accumulating relevant information from users and this in turn helps understand customers better. For ex: By implementing Big Data and ETL in the enterprise, proper data can be collected from the customers, and helps understand their changing demands.

4. With travel apps, customers can share your stories too.

As per some researches, it is seen that a 12% brand promotion results in 2 times increase in revenue growth on an average. The social influence that customers bring is quite effective when prospective customers are looking for a great experience. In fact, it proves to be a very powerful tool for advocacy. Obviously, tourists who have spent amazing time while travelling would love to share their experience with other travellers as well. So, good travelling apps provide a mean to share experience, which enhances brand advocacy as well.

5. Increased customer retention

Tourism is one of the most important sources of revenue for a country. So, capital is really expected from tourism. Now, you can get capital in two ways: Either you can enhance the value of your business and attain new customers or you can improve customer retention rate and get old customers back.

No doubt, if your app is not designed properly, there are more chances that you won’t be able to retain customers. So, it is advised to choose the development company with right experience to develop an app. Choosing a good mobile app development company , India will not only help you in retaining old customers but also help attract new customers.

6. User engagement improves with behavioural analysis

With travel apps, you can increase user engagement rate. With the implementation of Artificial intelligence in mobile applications, it is possible to deeply understand users and then providing them right information. This will help gain the user attention and hence will make them engaged. So, the crux is travel apps are really a great source of revenue for travel companies. Designing the app properly for your business will surely help in growing your business.

Planning to develop a travel app?

If you are planning to develop a travel app, then, SMACware can help you integrate your business with the latest AI Technologies. which is the best android app development company that has helped many global companies increase their business revenue. SMACware has also been rated as the best blockchain startups company India & among top industrial automation companies India. Apart from app development smacware also expertise in Corporate video Animation production, product Photography, corporate branding, ecommerce-web-development, corporate events & exhibition, digital marketing services, and web development services.