What is Deep-Linking? How it works to increase User Engagement to mobile apps?
- John Parker
- Nov 18, 2016
- 3 min read
Mobile app industry has a high competition among all different industries. There is an app for ordering food, tracking health and fitness, booking movie tickets and other daily needed services and products. Because of that mobile applications became popular in a short time period, with a peak level competition. If developing an app with attractive features and design with the help of best mobile application development company Bangalore India is one task, reaching the people and retaining their interest is another difficult and important task. Here I would like to share a brief information about how deep-linking helps to boost user engagement.
Most of the mobile applications are installed by users following the offers and curiosity, but only a very few users use the app regularly, while others uninstall or left unused in the mobile.
What is Deep-linking?
Deep-linking is a type of online advertisement, when people click on the advertisement link based on the search result of a particular product or service, it will redirect to the platform where they offered app to download. Deep-linking is mainly targeting the mobile users who search the product or service on the web or social media such as Facebook and Instagram. Deep-linking is mainly helpful for mobile app install. If the user clicks on the link, it will redirect him to the app on the device (If the app is already installed on device), otherwise it will redirect to app stores to install the app for android and iphone store.
Segmentation of the Audience
It is most important step that studying user behaviour and the way they are using the app and expecting the things from the app. Before handing over the project to any best iPhone application development company or in your area, first tell them about the users you are targeting. This is a predefined process which help you well analyse the user behaviour. By doing this, you can easily target users with the advertisement who have an interest in your app. Also, it will be easy to assess the success of the campaigns.
Deep-linking Drives Engagement and Boosts Revenue
People use mobile apps more than the websites because of its features and advantages. Most of the people prefer mobile app for buying groceries, shopping, booking hotel rooms and many other needs. People who are visiting the website which has no deep linking may exit from the website. If deep linking ad is used on any social media site, people reach you through deep linking and install the app to get an offer which is shown in advertisement. This type of strategy is helpful for companies who sell products online like Flipkart, BigBasket and service based companies like OLA. Some of the games like Zynga and Farmville also used these techniques to reach people in a short time period. Today most of the companies offer customers 10-20% on purchasing a product through deep-linking.
Other Compelling Reasons To Have Deep-linking Features Enabled In Your App
Deep-linking helps to achieve an increased ROI on email marketing
Sharing a precise content through email, social media or chat application is easier with deep-linking
Reoffering the users through deep-linking advertisement is easy.
It helps you get your app’s content visible across diverse channels
Also Read: How Much Does an App Like WhatsApp Cost?
Summing Up
These are the basic information about the advantages of deep-linking. After developing an app, you can get many ideas about deep-linking depending on service and product and targeted audience. This method is helpful to reach people and boost your business revenue.
Want to develop a game changing mobile app?
We at SMACware is a premiere android application development company in Bangalore India. We developed many successful mobile applications with attractive features. We solve your quires related to mobile app and give suggestions to promote your mobile app. Apart from app development SMACware also expertise in corporate video production, product Photography, corporate branding, corporate events & exhibition management, Search engine optimization (SEO), digital marketing services, ecommerce-web-development and web development services.
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