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Why Mobile First Strategy Has Become Crucial For Business Success?

John Parker
Apr 11, 2016
4 min read

Mobile first strategy, it is a new digital strategy, which is followed by most of the businesses across the world.

Why? How? Here we give answer to your questions.

Mobile app development companies in Bangalore IndiaNowadays the usage of desktop is lesser in percentage compared to mobile. Most of the time people use smartphone for getting their needs through the internet over the desktop. It is estimated by a global technology in 2015, China has around 519.7 million smartphone users, while USA has 165.3, India has 150, and Japan has around 50.8 million smartphone users. So most of the , USA giving more preference to mobile. Whatsapp, Instagram and Printerists are more famous in the smartphone in the form of app as because of branding and digital marketing strategies.

For buying and selling the product, people are more comfortable more with mobile than a website. Consequently, most of the companies are concentrating on mobile app to engage and acquire users in order to reach their business goal. For that purpose, they have started following the mobile-first strategy with the well designed app to attract the customers. If we take India as an example, there will be around 200 million smartphone users by 2016 (from today’s 150 million) with well-established internet connection and every facility with one touch from where they are.

That’s why India’s top most online retail companies are focusing on acquiring the interest of smartphone users to expand business or achieving their business goal. India’s largest online retail company Flipkart is totally turning out to be mobile app by the end of 2015. Myntra has already announced that customers can get their service through mobile app only.

Why Your Business Should Adopt Mobile-first Strategy?

Most of the online companies are having different domains under one roof like Quickr Car, Quickr Job under Quickr, an Indian cross category classifieds platform. Creating a mobile app that will be dedicated to each sub domain is helpful to earn a large number of customers by saving both your and their time. Hence adopting this technology make easy for your customers well experience your service. Most of the iPhone Apps Development Company in Bangalore, India getting good business sake of mobile-first strategy.

Adopting of strategic location based technology is helpful to find out the customers’ location, which allows you in serving them better and also for security purpose it will be helpful. Mainly, the location based technology is a type of software that find out the mobile device location through IP. It makes easy to provide location based service to customers.

Beacons, and smartwatches are mainly based on mobile technology. If a company is introducing an enterprise app they ask their employees to follow BYOD (Bring Your own Device). Enterprise mobile app is centred on smartphones, which helps employees share query and solutions between them and also update the details of the client’s project.

However, jumping into the business competition without adopting a mobile first-strategy can’t ensure your success over your competitors. This method is not must, but should for all business, but for some businesses, particularly for internet-based, it is must for success.

How You Can Make Your Business Familiar for Mobile Users?

Below are some of the useful ways:

Make your website mobile-friendly: For instance, you have a mobile website and a main website for your business. But, sometimes websites can’t be opened correctly on mobile devices because they mayn’t be mobile adaptive. So making your app to run perfectly with all screen size smartphones automatically is of utmost important to service mobile users better. After adopting this method, it would help your customers to use your website happily.

Make your website adaptive for mobile first: Most of the time people make decisions through a mobile device or tablets on-the-go. We all well know that smartphones are sold more in number than laptops in recent years. One more interesting point we should know that; the cost for smartphone development is nearly same as general phone. It does mean, in the future there smartphones could be available at general phones’ rate that could result in the increased number of smartphone users. The smartphone and tablets trend will continue to grow in the coming years. So think about mobile first strategy when you develop your website, not desktop or laptop.

Allow Your Customer Shop Easily (Physical Store or Online) Nowadays people rely more on mobile for shopping. Online companies have already been harnessing the power of mobile technology, while some physical retail stores are still lacking good salespersons and resource to attract shoppers. If these physical stores head towards mobile first strategy or online, they can be found out by shoppers on the move easily. Shoppers can make an order before they are stepping into the store. Otherwise, shoppers have to visit different shops to purchase different products or they would go to Flipkart like store. Through Mobile devices, shoppers can get all products in a single place. There will also be no bargaining headache for store staffs as discounts or offers will be same for every person, which may be helpful for both customers and businesses.

Want to Follow Mobile First Strategy?

If yes, we are here to help you. We at SMACware as a premiere Best mobile app development company in Bangalore, India develop mobile apps with live chat support that people love to use. We are also one of the top mobile app development companies in India. Apart from app development SMACware also expertise in corporate video production, Explainer video production, 2D / 3D video animation production, product & food Photography, Blockchain app development, corporate branding, corporate events & exhibition management, Search engine optimization (SEO), digital marketing services, ecommerce-web-development and web development services.